Privacy Policy

Introduction

deltaluxor SARL ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website deltaluxor.world and use our e-commerce marketing attribution services.

This policy applies to all users of our website and services. By accessing our website or using our services, you acknowledge that you have read and understood this Privacy Policy.

Data Controller Information

The data controller for your personal information is:

• Company: deltaluxor SARL
• Registration Number: RCSB462593
• VAT Number: LU46287159
• Address: Place d'Armes 121, 3393 Dudelange, Luxembourg
• Email: privacy@deltaluxor.world
• Phone: +352 24226597

Data Collection

We collect several types of information from and about users of our website and services. The data we collect includes:

Information You Provide Directly

• Contact Information: When you fill out our contact forms, we collect your name, email address, phone number, company name, and any message you send us.
• Service Enquiries: Information about your business needs, current marketing technology stack, and attribution requirements.
• Communication Records: Records of correspondence when you contact us via email, phone, or other communication channels.

Information Collected Automatically

• Website Usage Data: Information about how you access and use our website, including your IP address, browser type, device information, pages visited, and time spent on our site.
• Cookies and Tracking Technologies: We use cookies and similar technologies to collect information about your browsing behaviour and preferences.
• Technical Data: Information about your internet connection, the equipment you use to access our website, and usage details.

How We Use Your Information

We use the personal data we collect for various purposes, including:

Service Provision

• To respond to your enquiries and provide information about our attribution services
• To assess your business needs and recommend appropriate solutions
• To provide technical support and customer service
• To deliver our e-commerce attribution dashboard services

Business Operations

• To improve our website functionality and user experience
• To analyse website usage and optimise our content
• To develop new services and enhance existing offerings
• To comply with legal obligations and regulatory requirements

Marketing and Communications

We may use your information to send you relevant marketing communications about our services, industry insights, and company updates. You can opt out of these communications at any time by contacting us at privacy@deltaluxor.world.

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal bases:

• Legitimate Interest: To operate our business, improve our services, and communicate with potential and existing clients
• Contract Performance: To provide our attribution services and fulfil our contractual obligations
• Consent: For marketing communications and non-essential cookies (where you have provided explicit consent)
• Legal Obligation: To comply with applicable laws and regulations

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please refer to our Cookie Policy.

Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you. These parties are contractually obligated to maintain the confidentiality of your information.

Legal Requirements

We may disclose your information when required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety, or that of others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction, subject to appropriate confidentiality protections.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

• Contact Enquiries: We retain enquiry data for up to 3 years to track communication history and follow up on potential business opportunities
• Service Data: Client service data is retained for the duration of our business relationship and up to 7 years afterwards for legal and accounting purposes
• Website Analytics: Anonymous website usage data is typically retained for up to 26 months
• Legal Obligations: Some data may be retained longer to comply with legal, accounting, or regulatory requirements

When personal data is no longer needed, we securely delete or anonymise it in accordance with our data retention procedures.

Your Rights

Under GDPR and applicable data protection laws, you have the following rights regarding your personal data:

• Right of Access: You can request a copy of the personal data we hold about you
• Right to Rectification: You can ask us to correct any inaccurate or incomplete personal data
• Right to Erasure: You can request deletion of your personal data in certain circumstances
• Right to Restrict Processing: You can ask us to limit how we use your personal data
• Right to Data Portability: You can request your data in a portable format
• Right to Object: You can object to certain types of processing, including direct marketing
• Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at privacy@deltaluxor.world or +352 24226597. We will respond to your request within one month.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication procedures
• Staff training on data protection and security practices
• Secure hosting and infrastructure management

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

International Data Transfers

Your personal data is primarily processed within the European Economic Area (EEA). If we transfer your data outside the EEA, we ensure appropriate safeguards are in place, such as:

• Adequacy decisions by the European Commission
• Standard Contractual Clauses approved by the European Commission
• Certification schemes or codes of conduct

Children's Privacy

Our website and services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@deltaluxor.world.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: privacy@deltaluxor.world
• Phone: +352 24226597
• Post: deltaluxor SARL, Place d'Armes 121, 3393 Dudelange, Luxembourg

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the Luxembourg National Commission for Data Protection (CNPD) or your local data protection authority.

Supervisory Authority

The supervisory authority responsible for monitoring compliance with data protection laws in Luxembourg is:

Commission Nationale pour la Protection des Données (CNPD)
1, avenue du Rock'n'Roll
L-4361 Esch-sur-Alzette
Luxembourg
Website: cnpd.public.lu